WHATSAPP
THE GAME OF ADETOKUNBO
Many people change their ethnic
names under the pressure to fit in and assimilate to new places. In doing so, we lose a part of our identities from the cultures that makes us, us.
So, we created The Game of Adetokunbo, a cultural twist on the game of horse between Giannis Antetokunmpo and Hasan Minhaj. The two cross-cultural celebs are no strangers to having their names butchered and talk about the importance of celebrating all of their names and cultures that they come from.
This campaign reinforced the message of WhatsApp’s new brand platform There’s No One Like Us—a rallying cry for cross-cultural communities around the world celebrating duality of cultures.
Press:
Complex | People | Hypebeast | AdWeek | Yahoo | Newsweek | Baller Alert | Local Bollywood
Awards:
AdColor’s Most Valuable Partnership
So, we created The Game of Adetokunbo, a cultural twist on the game of horse between Giannis Antetokunmpo and Hasan Minhaj. The two cross-cultural celebs are no strangers to having their names butchered and talk about the importance of celebrating all of their names and cultures that they come from.
This campaign reinforced the message of WhatsApp’s new brand platform There’s No One Like Us—a rallying cry for cross-cultural communities around the world celebrating duality of cultures.
Press:
Complex | People | Hypebeast | AdWeek | Yahoo | Newsweek | Baller Alert | Local Bollywood
Awards:
AdColor’s Most Valuable Partnership
The Game of Adetokunbo | Comedic Short
Teasers of The Game | Social Teasers from Giannis and Hasan
The Mini Game of Adetokunbo | Cutdowns of the main short
International Billboards | Expanding the message in Nigeria
Results | People really resonated with the film’s message.
CREDITS
Agency: TranslationClient: WhatsApp
ACD Art Director: Hailey Boerema
ACD Copywriter: KS Shanti
Creative Director: Stephanie Cajucom
Creative Director: Dennis Kung
Director: Miko Lim & Farm League
Edit & Color: Lost Planet
Music: Human
resumé | haileyboerema@gmail.com