THE NFL
LET THE SHOW BEGIN
Bigger than any episode. Better than any movie. Let the show begin. The NFL is the most entertaining program on television, so we framed it that way for the entire season. We made movie posters for primetime matchups and cinematic teasers for individual teams every week. The players, design, and titles all spoke to the action-packed storylines that unfolded as the season played out.
We also got a shoutout in AdWeek and won a Bronze Clio (integrated campaign).
We also got a shoutout in AdWeek and won a Bronze Clio (integrated campaign).
Matchup Features | 0:15 TVCs
Social | Weekly Matchup Movie Poster Designs
TVC | Season Kickoff TVC that led this campaign
CREDITS
Agency: GREY New YorkClient: The NFL
Art Director/Designer: Hailey Boerema
Copywriter: Max Anderson-Goldstein
Creative Directors: Mike Cicale & Cam Miller
Edit House: Gattie & Lopez
resumé | haileyboerema@gmail.com