GILLETTE

ODDLY SATISFYING

The Gillette Clear Gel deodorant always gets an ...interesting... reaction when men apply it, so we leaned into this truth. The “Oddly Satisfying” videos showcase the clear gel in an oddly satisfying art form, reflecting the surprisingly cool (and odd) experience of applying it. Try to look away, we dare you.

Oddly Satisfying | :45 TVC

Oddly Satisfying | :15’s TVC

BTS | pls don't give me a claw and a clapperboard ever again (but I'm happy to direct a commercial again any time).

CREDITS

Agency: GREY New York
Client: Gillette
Art Director/Director: Hailey Boerema
Copywriter: Max Anderson-Goldstein
Creative Director: Tyronne Schaffer
Edit House: Townhouse GREY

resumé | haileyboerema@gmail.com