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BRAND DESIGN


SUN OUTDOORS REBRAND


We rebranded Sun RV to be the unrivaled leader in outdoor hospitality, positioning the brand as a conduit for transformative outdoor experiences that bring out your better & brighter side. For over 150 locations, we established a new brand identity from a new tone of voice, logo, and brand element down to a new website, signage and merch. 


Brand Mark and Identity |  The logo contains the breadth of everything available in the outdoors and at Sun Outdoors properties, bound within the circle of the Sun itself.





Sub-Brands  |  With over 150 locations, Sun Outdoors brands are broken up into 4 sub-brands. The brands range from glamping, beach resorts, long term stays and traditional RV resorts. 




Marketing & Comms | With all the scentific benefits of an outdoor vacation, a trip to Sun Outdoors isn’t just nice, it’s essential. So come get the Sun Outdoors treatment and discover a sunnier side of yourself.


Swag & Merch






PAXFUL REBRAND


Established in 2015, Paxful is taking a human approach to crypto technology, creating an app for person-to-person money transfers with anyone, anywhere, at any time. After rebranding the company with over 6 million users, we worked on marketing efforts that break the sterile cliches of the fintec world, including a branded beer partnership and interactive social campaigns.  


Brand Book |  Bringing people to the forefront of Paxful's people-powered platform, incorporating a tone of voice that is more playful, and a visual identity that is more colorful, for the brand of a start up fintec app.



Brewed with Bitcoin |  We partnered with a famous craft beer company, Tanker, and created a Paxful-branded beer.


Pay With Paxful | Paxful launched their own debit card, allowing users to pay for all of their impulse purchases with Bitcoin. Because the company (and currency) is global, the language will feature the local translation of "hello" catered to the user.


Game On Paxful | According to a recent study, crypto investors seek the same dopamine rush they experience when playing a video game. So, we created a video game world, designed in nostalgic 8-bit style, that parallels the process of trading on Paxful and playing a classic video game.





resumé | haileyboerema@gmail.com